Tips for Creating a Website for Your Local Business

So, by now, you might be convinced of the importance of having a website for your local business. But, how do you go about designing one? Here are some tips to keep in mind during the creation of your business’s site to help ensure that it functions well, looks good and helps bring in the business you desire.

1. Make Sure it is Optimized for Mobile

Mobile is the preferred device for most online activities. In fact, 60% of Google searches are conducted on a mobile device. Because people are spending their online time on mobile devices, and because Google will penalize your website if it’s not mobile-friendly when it comes to search rankings, it’s important to ensure that your website is optimized for mobile.

2. Make Sure It Looks Professional

As mentioned above, website design can either build or break down credibility. Thus, it’s important to make your website’s design look professional so you don’t turn potential customers away. Consider hiring a professional designer to design the site; the one-time investment may pay off big time in the long run.

3. Have a Good Web Host

Make sure you are using a good web host to host your website. A good web host is important because it allows your website to load quickly. Fast load times are important; 53% of people say that they will abandoned a site if that site doesn’t load in three seconds on their mobile device. And even more importantly, and slow load times will negatively affect your SEO ranking.